The term ‘wholesome’ has come to mean a variety of things, from a healthy diet to a healthy living lifestyle.
It can also refer to a wide range of foods including dog food and fish, and many of the popular brands of canned and boxed dog food can be labelled as such.
One brand called Swans Food is known for its low-calorie food that’s packed with protein, vitamins and minerals.
Its popular brands include Blue Diamond, Blue Diamond Pure, Blue Ridge and Green Mountain.
Swans has been called a “world leader” in dog food since its inception in 1999, and now it’s on the forefront of the food industry.
But as the brand gets more popularity, so too does its reputation for healthful ingredients.
“We’ve got a lot of brands that are selling to us that are making us look like bad people,” said Diane Lattanzi, a brand consultant who works with brands such as Swans.
“The bottom line is, we’ve got to have these products.
You can’t just buy anything you want to eat.”
She said it’s important to look at what the ingredients in a product are to see what’s in it.
“If it’s just a little bit of sugar, then we’re not going to be too impressed.”
She explained that the company will look for ingredients that are low in saturated fat, as well as the right amount of protein and the right amounts of vitamins.
“I would really like to have a product that has the highest protein, the highest omega-3, the lowest cholesterol, the most vitamin A and minerals,” said Lattunzi.
“But I wouldn’t say there’s nothing else.”
Lattuis diet is simple, low-sugar, high-protein and balanced.
“You have a lot more proteins in your diet,” she said.
“There’s a lot less protein in dog meat than there is in chicken or beef.”
Swans also makes a popular brand called Blue Ridge Pure.
But Lattuns is not the only one who has tried the Blue Ridge brand.
Swens’ brand, Blue Peak Pure, was launched in 1999.
The name was a nod to the company’s Blue Ridge Mountain Resort in Wyoming, which is the largest and most popular hiking destination in the U.S. Lattuinis is also a member of the International Academy of Dog Foods.
That association is known as the National Association for Dog Foods, or NDFO.
Lettunis is proud of the fact that her company uses the highest-quality ingredients, and that she is one of the only NDFO members to have used the same ingredients in both products.
“As an NDFO member, you can buy the best dog food that you can afford,” she explained.
“So I think we’re a leader in the industry.”
She says she’s received support from the NDFO for her efforts to reduce the use of meat.
“Our members have supported us in terms of our food choices and the way we are serving our dog food,” she noted.
“When we’re doing our product reviews, we can tell NDFO that the dog food is being served to them in an organic way.”
As part of the NDFLO, Swans is able to offer products in Canada, which Lattunnis said she feels is a positive step in reducing meat consumption.
“With NDFO, I think it’s really good for us to get into the business of making the foods that our members are looking for,” she added.
“They know that the ingredients we use in our dog foods are safe, and we’re providing them with the best product that they can eat.”