By Jeff Wojnarowski / NHL.comThe NBA, which is in the midst of its own food wars, has been hit hard by rising obesity rates and a growing awareness of the health risks associated with a diet of fast food.
The NBA has been forced to respond with an unprecedented and costly program, which includes advertising and food giveaways to encourage its fans to eat healthier.
But some food lovers say the NBA is failing to take its fight against obesity seriously enough.
The league has been at the center of a media frenzy over its decision to ban the sale of fast-food products, but the program was never implemented in full, and now some food advocates are wondering whether the league’s decision is simply pandering to its own customers.
“I’m going to put it to you this way,” NBA commissioner Adam Silver said during a conference call with the league on Tuesday.
“The people who have been eating well are the ones that are being affected by this, and it’s their responsibility to make sure that they get a good quality of life.”
Some critics say the league should be focused on health.
The owners have a stake in the league, and they can decide whether to focus on health or to do nothing, said Matt Karp, a research fellow at the University of California, Los Angeles.
“The commissioner’s job is to make decisions about what’s in the best interest of the game,” Karp said.
“They’re going to have to make a decision on whether to implement a program or not, and there are lots of factors that they have to consider, but at the end of the day, what are they really doing to make their fans healthier?”
It’s a big investment, and I don’t think the league is taking a serious look at whether they can get it done.””
It’s very expensive to run.
It’s a big investment, and I don’t think the league is taking a serious look at whether they can get it done.”
But some other food advocates believe the league has done its best to help its fans, and should continue to do so.
“It is a very noble and noble idea to be able to have healthy food,” said Michael Cucurato, executive director of the advocacy group Healthy People 2020.
“But if they’re not going to invest the money, they should at least do a good job.”
Cucuratoro said that the NBA has a role to play in the fight against the obesity epidemic, and he believes the league would be better off if it focused on that.
“You can’t ignore it, but I think that’s going to take more than just the marketing efforts that we’re going through,” Cucurbato said.
The NBA has struggled to make the most of the growing obesity problem and has faced criticism for a lack of action on the issue.
The program has cost the league millions of dollars and prompted some fans to boycott games.
In its first year of the program, the NBA reduced its food giveaways by more than $300,000 and spent $4.4 million to distribute $3 million worth of food.
In a statement, the league said it has “reversed the ban on fast food sales and will work with our partners to make healthier food available.”
The NBA said the program has “helped us reduce our fast food consumption” and has encouraged fans to reduce the number of fast foods they eat.
“We believe that it’s a key component of the solution to this challenge, which we hope will lead to healthier and more productive eating habits for our fans,” the league statement said.
The Los Angeles Clippers are among the teams participating in the program.
The league did not respond to multiple requests for comment.